Your Retreat Leader

We're devoted to supporting women in making their dreams come true, whether it's writing a book, crafting a revitalizing life plan, carving out time to play and replenish, or experiencing a fun literary vacation in a world-class city. We are here to support you in getting the most out of your investment.

We created these retreats not only because we're excited to be on them, but also because we couldn't find these types of retreats anywhere else. Our motto is: If you don't see it, create it! Then invite others to join you. Read the testimonials (here) from past workshop participants to see what they say about a retreat experience with us.

allison quaid

Allison Quaid smiling headshot

Hi - I'm Allison! It's nice to virtually meet you!  I'm actually this friendly in person too, partially the by-product of growing up around the world and learning that a smile will open doors to new friendships.

I've always loved all things creative: arts, music, books and dance. I'm a skilled facilitator of writing and creativity workshops, where I blend coaching, writing and art therapy to bring out your creative genius.  

My own creativity has been cultivated over the years as a CEO of a marketing firm in San Francisco, working primarily on large-scale behavior change campaigns for environmental issues (energy efficiency, recycling, and air pollution). I have a B.S. in Environmental Science and a M.A. in Environmental Policy.

Mid-career, my passion shifted from the business world to my first love: creativity. I participated in several workshops on writing, healing and the arts, many from the University of California at Berkeley as well as writing salons in San Francisco; then I began to lead international retreats myself.

I got my first taste of fictional writing as healing when I took a writing class in France a few years back. It changed my life! I am finishing two books, a young adult science fiction novel and a collection of healing fairy tales. I believe that being part of a creative community is the best ways to reach your goals. 

I am excited to be teaching alongside such an esteemed writer and teacher as Jessie. 

Nothing makes me happier than seeing a room full of women writing. Or hearing them sharing their stories. Stories are the glue that connect us and help us make sense of this crazy world.

Hobbies include hiking anywhere in nature, spinning in the gym, yoga, writing and reading (of course!), laughing with friends, and relaxing at a spa.